The workplace is going to look different over the next several years. With people living longer and often postponing retirement for financial reasons, we are entering a phase where four, possibly even five generations will be working side by side. Over the next few years, this change can lead to employers managing a wide age range of employees from any of these five generations: Traditionalists (born prior to 1946), Baby Boomers (born 1946-64), Generation X (born 1965-78), Generation Y or Millennials (born 1979-1997), and the newest to enter the workforce, Generation Z (born 1998 – ongoing). Each generation has distinct characteristics and values stemming from the particular time in history that they were raised. These common experiences affect their attitudes, motivations, and the way they approach work and life. It is important not to stereotype but to take these general differences into account. Here are some best practices and tips to make the multi-generational workplace more productive and harmonious.
Keep the lines of communication open and establish a process for receiving feedback from everyone. You need to be aware of the particular generational issues that exist in your workplace so you can design your strategy to address any particular concerns.
Establish a Culture of Respect
Businesses of all sizes have been drastically affected by the coronavirus outbreak. As things have unfolded over the last few months, it is an interesting time to be in marketing and communications.
One thing that is abundantly clear is that many businesses have experienced a situation unlike any before. The pandemic is a perfect example of a case for a communications plan.
Having an emergency communication plan is essential for your business. You need to know what to say and when to say it. When you are faced with a crisis, you don’t want to be in a state of confusion scrambling around for the right things to say, regardless if it is an outbreak like coronavirus, a social issue, or an emergency within your staff or family. Your messages should be kept simple and updated regularly.